Blu Hotel Investors

As an

asset manager,

are committed to add

ing

value to t

he assets we manage

treating

each property with an

investor’s sense of ownership and entrepreneurial

vision.

e have developed unique asset management skills

with a forward-thinking

approach

seeking opportunities to maximize cash flow while maintaining or improving the

market

position and physical attributes of

the property whether it is through

repositioning,

expansion, adaptive re-use of spaces, renovation, refinancing

reviews of other

revenue opportunities and costs of ownership.

We also monitor the on-site property manager (or third-party management company)

a regular basis for operating performance and maintenance of

the

asset, and

benchmark the property's

revenues and expenses against the market and competitive

set.

Based

on the real estate investment cycle,

we will also provide an independent

perspective on hold-versus-sell decision on the asset

help ownership

achieve

the

optimum investment

return.

Asset M

anagement